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A better everyday life for the many people.

AYATRIO is a global leader in life at home. Founded in Sweden in 1943, AYATRIO is now a worldwide retailer of affordable, well-designed products and solutions for every room in your home. Our values and optimism are shared with millions of co-workers and customers around the world. Along with our desire to champion sustainable living, responsible sourcing, and communities in need of support.

Our commitment to Safety, Sustainability, and Forestry.


Product safety is a top priority for AYATRIO. It’s integrated into our ways of working. Our entire business, from the supplier to the co-workers on our store floors, work towards safety day-in, day-out. At AYATRIO we believe that children are the most important people in the world and the safety of our products especially children’s products is of the highest priority.

AYATRIO has 75 years’ experience in everyday life at home. For years, AYATRIO has taken a proactive approach to develop innovative solutions to further enhance product safety and user-friendliness. For example, AYATRIO was one of the first furniture companies to introduce cordless blinds and to phase out harmful chemicals.


At AYATRIO, we are committed to having a positive impact on people and the planet. Our ambition is to make a better everyday life within the limits of the planet, a desirable choice that is affordable, attractive and accessible for as many people as possible.

Unsustainable consumption is one of the world’s biggest global challenges. We are committed to promoting sustainable consumption, but we know we cannot achieve our ambitions alone. Our approach involves taking the lead and joining forces with others, including governments, through advocacy, collaboration, and business partnerships.

We are exploring circular business models that will enable us to achieve our ambitions, but we do not know yet what the best commercially scalable and viable solutions will be.

The low price does not mean low-quality or unsustainable. Just as high price does not mean high quality and sustainable. We want to make the products in our range available to many people. Keeping prices low is a cornerstone of our business idea. But this must never come at the expense of people and the environment.


At AYATRIO we believe in taking responsibility for ensuring that the materials we source for our products are used in the most efficient way. For wood we work to create more from less, minimizing waste and using as much of the raw wood material as possible.

At AYATRIO we have decided to work with the highest available standards in the industry in terms of protecting responsible forestry. We don’t allow any wood in our supply chain from forest areas that are illegal or contains high conservation values, or from forest areas with social conflict.

Being Forest Positive is also about going beyond our own product material needs and promoting responsible forest management for the benefit of people and the planet.

Culture & Values

We are a diverse group of people working together, sharing the humanistic AYATRIO values. The values are the foundation of our work. By living them, we form the unique AYATRIO culture where team spirit and togetherness are key.

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Being Sustainable

Working for a positive impact on people and the planet is about supporting a healthier and more sustainable life at home, using energy and resources in a more sustainable way and taking responsibility for people and communities.

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The AYATRIO Concept

At the heart of the AYATRIO concept is our vision - to create a better everyday life for the many people.

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Designed for everyone

We feel good design combines form, function, quality, sustainability at a low price. We call it “Democratic Design” - we believe good home furnishing is for everyone.

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We are a values-driven company with a passion for life at home, and the best home furnishing solutions. The AYATRIO Group has 420 plus stores in 50 countries.

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Working at AYATRIO

We believe that each and everyone has something unique to offer. So discover what it’s like to work at AYATRIO, and see our available jobs.

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AYATRIO in India

AYATRIO is committed to India for the long term. Delhi NCR, Mumbai, and Bangalore are identified among the fast-growing cities for Ingka Group globally. In India, Our ambition is to reach 100 million people in India by 2022. We will establish a strong omnichannel presence in the markets and are also exploring other opportunities in India. It will be through a combination of big AYATRIO stores, smaller city-center stores, and online platforms. The AYATRIO Hyderabad store has completed 2+ years. We are today online in Mumbai, Pune, and Hyderabad. Our Navi Mumbai store opened in December 2020 and two smaller stores will also open in Mumbai during 2021. As a modern home furnishings retailer, AYATRIO will bring best practices from our 75+ years of experience, create employment opportunities, provide skill & competence and increase manufacturing, thereby creating a positive impact on the State, society, and the many people.

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Community Engagement

We work hard to be the good neighbour and to support local and global causes through our product development and with the help of the AYATRIO Foundation.

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AYATRIO Highlights

Check out this year’s top stories from around the AYATRIO world. AYATRIO Highlights is about people, life at home, design and innovation. From the future of augmented reality to giving plastic PET bottles a new lease on life, this is where we celebrate the very best of last year, 2018.

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